Setting the Standard for customer engagementStandard 78 helps businesses grow revenue by improving how they attract, engage, support, and reconnect with customers.
Use CRM, automation, and AI phone tools yourself, or choose managed services for your website, campaigns, and customer follow-up. Setup, training, and support are available when you need them.
When follow-up depends on memory, customer information is scattered, or responsibilities are unclear, it becomes harder to stay consistent as work gets busy. Even a capable team can lose track of who needs a response and what should happen next.
We look at where those gaps occur and help you decide what needs a clearer process, what can be automated, and what needs someone on your team to take action.
We use BEAR to review what happens from a customer’s first inquiry through their next purchase. Looking at each stage helps us identify missed follow-up, unnecessary manual work, and the improvements worth addressing first.
Help people find your business and make it easy to reach out. Capture their information and inquiries so opportunities don’t get missed.
Respond, build trust, and follow through. Help interested people get answers and take the next step toward becoming customers.
Make doing business with you easier. Support customers with clear communication, scheduling, reminders, and updates throughout their experience.
Keep the relationship going after the initial service. Stay in touch with useful follow-ups, reminders, and offers that encourage repeat business, reviews, and referrals.
A PRACTICAL STARTING POINT
Bring a question, a recurring problem, or a goal. We can review how things work today and identify a useful next step together.
How We Work
When you want help getting started, we learn how your business operates and what you want to improve. Together, we choose the work you want us to handle and walk through the steps below. Prefer to set things up yourself? You can use the system independently and ask questions as you go.
We review how inquiries arrive, how follow-up happens, and what your team uses to keep track of customers. We ask where work gets delayed or requires repeated manual effort.
Together, we decide which improvements will be most useful and map out how they will work. We help your team see what happens next, where automation can help, and where a personal response matters.
We set up the tools and workflows, check that messages and notifications follow the intended steps, and walk your team through how to use them. We take time to answer questions so people feel comfortable getting started.
Once your team starts using the system, we stay available to answer questions, work through problems, and explore what could work better. As your business changes, we help you think through the next improvements.
Put the ongoing marketing and system work in our hands. We plan, carry out, and maintain the services you choose, checking in with you on important decisions so your team can focus on serving customers.
Want to bring past customers back without having your team organize another campaign? We handle the customer groups, write the emails and texts, schedule the outreach, and review the response to guide the next campaign. Your team steps in when a customer is ready to talk or book.
Get the system and make it your own. You or someone on your team can handle everything from setup to everyday use, including workflows, campaigns, and customer communication. You still have a person to reach out to when questions come up, with additional help available when you want it.
Want one place to keep customer details, conversations, and next steps? You can import your contacts, create your own groups, and organize follow-up tasks. If you’re unsure how to import your contacts or organize your sales stages, you have a person to ask.
How We Help
Each service has a role in your customer journey. We help you choose the tools that make sense for your business, connect them to the way you work, and find the right balance of hands-on help and support for your team.
We build websites that explain what you offer and give visitors a clear way to inquire, book, or learn more. We can connect forms and appointment options to your CRM so the next step is organized for your team when someone reaches out.
Explore website design & support →Keep contact details, customer groups, and sales stages in one place. Your team can see where an opportunity stands and who needs follow-up. Configure it yourself, or choose setup and training help.
Explore CRM & customer communication →Use workflows to send reminders, create tasks, and notify your team when someone needs attention. Build your own or have us configure them around your process, including when messages should stop and a person should take over.
Explore automation & follow-up →We help plan who you want to reach, what they need to hear, and when to contact them. Our team can work with you to prepare and launch email, text, and social content, from newsletters and promotions to customer reactivation. Customer groups and sending schedules help keep the communication relevant and manageable.
Explore customer reconnection →About Standard 78
Standard 78 began in 2026, bringing together roughly ten years of hands-on experience with CRM systems, automation, and customer communication. Over that time, we’ve seen how much the right setup—and someone who understands it—can matter to a business and the people running it.
That experience is the foundation of Standard 78. Our work has grown to include websites and other ways to help businesses connect with their customers, while staying grounded in what we know best: organizing customer information, improving follow-through, and supporting the people doing the work. Learn more about Standard 78.
We want to understand what matters to you, what helps your business, and what you want your customers to experience. Listening gives us a better starting point, and working through ideas together helps us reach an outcome that fits.
A website, email, social post, or follow-up message should reflect your business and the people you serve. Your voice, goals, and customer relationships guide the details, so the finished work feels like a natural part of what you do.
Our standards mean taking care with the details, being clear about what we’ve agreed to deliver, and making sure the work meets that agreement. They also mean being available to listen, answer questions, and help when something needs attention.
Tell us what’s taking too much time, getting missed, or becoming difficult to manage. We’ll talk through how you handle it today and explore where we can help.
Book a Call ↗Bring a question, a recurring problem, or a goal you want to work toward. You do not need a finished plan.