Salons & Barbers
Stay connected while you are focused on the client in your chair.
Marketing, CRM and communication support for salons & barbers.
A call comes in during a service, a client needs to move an appointment and someone who used to visit regularly has not returned. Standard 78 helps salons and barbershops organize the communication around those moments so the next booking does not depend on catching up after hours.
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A clearer path through the customer journey.
BEAR—Bring Them In, Engage, Assist and Reconnect—connects the way people discover your work with booking, appointment communication and a useful reason to return.
Select an underlined service to explore how it could help. Browse the other services in the panel without leaving the page.
BRING THEM IN
How do new clients know which service or stylist to choose?
Someone discovering your business wants to see the work, understand the services and know how to take the next step. Clear information can reduce uncertainty before they book.
A can introduce the team and explain your actual service options. can show your work, share preparation tips and help people get familiar with the business.
Your keeps hours, location and contact details easy to confirm. We help connect that information to the booking path you already use so people are not left wondering which link is current.
ENGAGE
How do we handle calls when everyone is serving a client?
A caller may only need to ask about a service or arrange a conversation before booking. They need a way to leave their request without repeatedly calling during appointments.
gives them another way to explain what they need. An can answer routine questions and help with the booking steps your business makes available.
We work through service names, appointment options and when a team member should take over. A question about whether a particular service is suitable can go to the person who needs to assess it, rather than receiving a guessed answer.
Book a 15-Minute CallASSIST
How do we make appointment changes easier to manage?
Clients should know what they booked, how to prepare and how to request a change. The same instructions should be available whether they first found you on social media or called the shop.
can present the appointment options and calendars you choose. can include preparation instructions and your established cancellation or rescheduling process.
gives clients a clear place to ask about a change. We help decide who handles replies and how the confirmed appointment gets updated, so a message alone is not mistaken for a completed reschedule.
RECONNECT
How do we encourage clients to return without constantly discounting?
A reminder that fits the client's usual service or a useful update can be more relevant than a general promotion. Different clients may need a different reason to reconnect.
can reach someone who has not returned. can introduce a service, share care tips or explain appointment availability.
makes feedback part of the visit follow-up. can explain how clients introduce a friend. If your business has a defined offer, can help communicate its benefits and keep participating clients informed.
Practical setup. Continued support.
Our helps prepare content, organize messages and maintain the routine communication. We start with your booking tools and team responsibilities, then choose a practical improvement rather than adding more places to check.
Questions you may be working through
Can we keep our existing booking app?
Yes. We first look at how customers reach it and what communication is missing around it. Any needed connection is checked before it becomes part of the plan.
Can you help fill gaps after cancellations?
We can help prepare a relevant message about available appointments and a clear booking path. Your team decides which availability to offer; a campaign does not guarantee that every opening fills.
Do we have to offer a discount to reconnect?
No. A rebooking reminder, a new service or useful care information can give clients a reason to get back in touch.
Which booking conversations take time away from your clients?
Tell us what happens around calls, appointment changes and rebooking. We will explore a simpler process and the help to keep it running.
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