Roofing Contractors
Connect the inspection, the estimate and the next conversation.
Marketing, CRM and communication support for roofing contractors.
A homeowner requests an inspection while your crew is on a roof. Another has a proposal but still needs to understand the options. New inquiries matter, but so does what happens after you visit the property. Standard 78 helps roofing businesses organize marketing and follow-through around that decision.
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A clearer path through the customer journey.
BEAR—Bring Them In, Engage, Assist and Reconnect—looks at how a homeowner finds your business, understands the proposal, prepares for the next step and remembers your team afterward.
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BRING THEM IN
How do we attract roofing inquiries that fit our business?
A repair request, a replacement project and a commercial inquiry may require different conversations. Your content should make those differences clear before someone contacts your team.
A and can explain the roof types and work you handle. Your makes current contact information easy to confirm, while show your actual work.
can support a specific inspection or service campaign. can direct relevant inquiries there, and can build relationships with property managers and other businesses that need a roofing resource.
ENGAGE
How do we follow up on estimates without just asking for a decision?
A homeowner may be comparing scopes, working out timing or trying to understand a recommendation. The remaining question is often a better starting point than another generic reminder.
, and can capture property details and the reason for the request. A keeps the conversation together and distinguish an inspection booked from a proposal awaiting a response.
can help explain the work and options your team recommends. can ask whether the homeowner needs clarification, wants to discuss timing or has another question before proceeding.
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How do we make inspection appointments easier to coordinate?
Someone may need to arrange access, be present for a discussion or confirm which part of the property is affected. Clear instructions help prevent a wasted visit.
can offer an inspection request or consultation using the options your team makes available. can confirm the meeting details and explain access arrangements.
The inspection, the proposal and the installation are separate commitments. We help make that distinction clear in the communication so selecting a consultation time does not look like booking a crew or guaranteeing a completion date.
RECONNECT
How do completed projects lead to more recommendations?
A finished project creates a natural moment to ask about the customer's experience. Making that step consistent keeps it from getting lost as the next job begins.
can make feedback requests and responses easier to manage. can give satisfied customers a straightforward way to introduce a neighbor or another property owner.
We help explain the referral process clearly and agree on any offer before publishing it. The invitation should fit the relationship rather than making every post-project message a request for more business.
Practical setup. Continued support.
help identify whether your priority is better inquiries or more consistent proposal follow-up. can show where opportunities stop progressing. Our helps prepare content and keep the process useful during busy periods.
Questions you may be working through
Can you help us follow up after inspections?
Yes. We can organize inspection notes, record the next step and prepare messages that address the homeowner's remaining question.
Can we focus on replacement projects rather than every repair inquiry?
Yes. We can shape the website content and campaign around the work you want to grow, while keeping your service scope clear. We cannot guarantee the type or number of inquiries.
Will the system decide what roofing work is needed?
No. Your team handles the assessment, recommendations, pricing and project decisions. We support the marketing and communication around those steps.
Where do roofing inquiries stop moving forward?
Tell us about your inspection and proposal process. We will look for a practical improvement your team can keep using.
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